Key Points to Consider:
Many variables exist within any email campaign.  If any of these variables are altered it will affect your overall response rates.  This tool is useful as a gauge when other key variables remain consistent. Examples of variables to consider within any campaign include:
- List Source - From Address - Creative Changes - Landing Page Design
- Selection Criteria - Subject Line - Multi-Channel Impact - Landing Question Format
- Delivery Timing - Personalization - Link Strategy - Follow Up and Nurture Efforts
 
This marketing calculator is based on overall industry averages accumulated across over 10,000 email campaigns.  This tool is strictly an estimate and should not be used as a formal basis for your company's campaign review.  Many variables beyond those discussed here will impact your overall campaign results, and those should be reviewed on an ongoing basis as well.
Who is your Target Audience? What is your target audience company size? What is your free offer?
     
  CPM (Cost Per Thousand) of list being used: $ /M
  Campaign budget: $
   


Email Campaign Results
Records being rented:
Estimated click through rate: to
Estimated number of clicks: to
Estimated cost per click: to
Estimated response rate (to free offer): to
Estimated number of responses: to
Estimated cost per response: to

Worldata - 3000 N. Military Trail, Boca Raton FL 33431-6321
Phone: 561 393-8200 - 800 331-8102 - Fax: 561 368-8345 - Email: mail@worldata.com - Web: http://www.worldata.com